At this time I truly feel Pay Per Click
Advertising (PPC) is one incredibly useful tool for
studying the mind of our surfers. For one,
It is one of the most cost effective ways of driving
many people through your site very quickly. I
can actually drive a fairly large number of Google
users through your site within a few hours of
getting started. And unlike print advertising
in the newspaper, you only pay for those who
actually click on your advertisement, instead of
paying to be in several thousand copies, hoping
someone will go through the trouble of going to the
web to look you up.
What to learn... First off, a starter PPC run will teach
you a lot about what keywords your site should use.
Constant PPC Advertising. Using PPC as a standard or constant form of
adverting is highly suggested... depending on your
product or business of course. Just keep an
eye on the ROI (Return on Investment). Face
it, some product lines are too competative with to
small a margin to consider $200 to $1000 per week
for advertising.
The Big guys have friends! If you read the adwords and overture sites,
you see that the adds in the top 3 positions get
shipped out to their affiliate groups. This
can be some fantastic coverage for your site on some
big websites like CNN.com or .com. Like all
good coverage it isn't cheap.
It's all about
the keywords
Keywords - the main descriptive terms you choose to
describe either your product, product line or
services you offer. Quite possibly the most
important decision to make - how to describe
yourself
